3 Copywriting Tricks That Convert Cold Audiences And Sell
Selling using words online is the art of copywriting. We are bombarded with millions of messages online and need a formula that sells.
- Your opening line dictates the tone, an example is ” Are you part of the 75% that have trouble sleeping at night ?”
So if we are selling a product, the use of statistics shows research and credibility but it also shows that others have this problem and this product could solve it.
- Tell a persuasive story that describes their problem of the lack of sleep and the consequences of it.
Towards the end we’ll offer them something whether it be an ebook, video series or a sample of the product. An example is:
“Download now to receive a free sample(your offer) that has already changed 1.2 million lives”
It is crucial that you tell your audience directly what you want them to down and have a CTA.
Most important thing to remember with a cold audience is to build trust through social proof and credibility.
Comment below your best copywriting tips.
Eleanor Goold John Chen