“Authenticity” is overused and misunderstood.
I have recently been leading open discussions with brand marketers, ad agencies, creative directors, company executives and college students discussing what Authenticity means to each of them. It’s amazing to hear their responses and how diverse they are. Also it’s shocking to witness their perception of the concept as it relates to branding and how it conveys to their consumers.
I am in no way saying I’m an expert on this subject (nor is anyone, its too subjective). I’m just an observer.
If you like, I’ll be posting the responses and observations from these talks for this community to weigh in.