Authenticity

“Authenticity” is overused and misunderstood.

I have recently been leading open discussions with brand marketers, ad agencies, creative directors, company executives and college students discussing what Authenticity means to each of them. It’s amazing to hear their responses and how diverse they are. Also it’s shocking to witness their perception of the concept as it relates to branding and how it conveys to their consumers.

I am in no way saying I’m an expert on this subject (nor is anyone, its too subjective). I’m just an observer.

If you like, I’ll be posting the responses and observations from these talks for this community to weigh in.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s